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What is Lenticular Printing?

A Background on 3D Lenticular Printing

  • Lenticular printing is a technology in which a lenticular lens is used to produce images with an illusion of depth, or the ability to change or move as the image is viewed from different angles.
  • Examples of lenticular printing include prizes given in Cracker Jack snack boxes that showed flip and animation effects such as winking eyes, and modern airport advertising graphics that change their message depending on the viewing angle.
  • This technology was created in the 1940s but has evolved in recent years to show more motion and increased depth. Originally used mostly in novelty items, lenticular prints are now being used as a marketing tool to show products in motion.

We offer six different lenticular effects to fit your promotional needs:


Flip 3D Depth

Lenticulars can be designed to flip using two separate images. To the viewer, the image appears to change as the lenticular is tilted either side to side or up and down.

A Lenticular image can also be designed without movement, but with an eye-catching 3D image that can be viewed without the use of special glasses.


Animation Zoom

Up to 50 frames may be used to create amazing animation effects that totally fool the human eyes. Perfect for hand drawn images, TV cartoon sequences or even computer generated sequences.

Lenticular images can also be designed to create a zoom effect using a single word or perhaps a company logo. As the lenticular is tilted, the image appears to zoom toward or away from the viewer, going from a little image to a large image and back to little again.


Morph Motion

Another design option for Lenticulars features motion that allows the image to gradually change - or "morph" - from one image to another.

Use up to 50 video frames to create stunning motion effects. Perfect for sports or motoring action and key sequences from new film releases.


Visit our "Lenticular Artwork Design Requirements & Upload" page for specific instructions on Lenticular artwork design.
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