You are here: Home > FAQ

1) What is lenticular and what does that strange name mean?
Lenticular images are digital files that have been specifically prepared and printed onto a lens material. This material is a special plastic made up of lenticules, hence the name lenticular printing. The image, viewed through the lenticules, appears to move as it is turned creating dramatic animation or depth.

2) What are the minimum/maximum order quantities?

Our minimum order is 500 pieces. You will find that the price drops significantly starting at about 1,000 pieces. We have yet to find an order too big to handle.

3) What does it cost?
This is everyone’s key question. The best way to get a quote is to contact us and let us know the size and quantity of the project you are considering. What the image consists of (even the number of frames) does NOT affect the price. Please feel free to contact us and for a speedy and accurate quote.

Until we get the opportunity to understand your project we can not give out the exact estimate. Minimum orders are approximately $500. Smaller jobs less than 2,500 pieces are usually about $2 per unit. Mid-size orders over 2,000 pieces are frequently well under $1.00 net price. Large orders of 5,000 or more are usually well below 50˘ net.

4) What are the minimum and maximum sizes?

The smallest size for a lenticular image (that will look good) is about 1.75" square. If a lenticular image is smaller than that, tiny lines will begin to break up under the lens. The biggest size we can produce is 4 ft x 8 ft.

5) What do I need to provide for source art?
All we need from the client are digital artworks. If it is a two-frame (flip) we need three layers. One layer for background and two layers for each flipping object. If it is a three frame, we need 4 layers and so forth. The more flips and objects, the more layers we need in your artwork file. For the best result, we suggest you make each object in your artwork in the independent layer. For 3D images, think of the lenticular image like a theater stage, where all the actors and props are independent in front of a common background.

If you want us to create 3D lenticular imagery, all we need is a Photoshop file that has all of the elements of the image on separate layers. All files should be in PC format and the resolution should be 300 dpi or better.

Please include a 1/8" bleed.

For more information, please see artwork requirement page for details.


6) How long does it take to produce a project?

Three weeks after you approve the print proof we ship out the final product.We realize it is always a rush and we do our very best to meet our clients deadlines. You will see that we are excellent at meeting specific deadlines.

7) What is the maximum number of frames that can be featured in a lenticular image? How many should I use?
The answer to this question varies from project to project and depends on what it is you are trying to convey with your image. That said, we believe that you should use the least amount of images possible while still showing what you want to show.

Think of the lenticular like a pie.Each frame is a slice of the pie. The more frames you use, the smaller each slice is. What this means is that each frame will be less clearly viewed and will "ghost" with the frame before and after it. This isn't so bad if you're trying to show a baseball swing. But if you are trying to show images that are very distinct from each other (more like a slide show), the frames need to be more distinct from one another. In short, somewhere between 3 and 12 frames is ideal.

8) Does it matter if I want the animation to happen when the card is moved left/right vs. up/down?
Yes. Lenticular imagery animates better moving up and down than it does left and right. The only time it should be necessary to do a left/right animating image is if the lenticular image is stable and people are walking by it (like a POP display). If this is a necessity for your project, then we encourage you to limit your image to no more than three frames.

9)What is the difference between lenticular and hologram? Which is right for my project?
Both lenticular and holographic images can show depth and/or motion. After that they have nothing in common!

Holograms are usually monochromatic (one color) and need to be lit perfectly in order to be seen. They are produced with laser light that is reflected onto an emulsion. When lit correctly they are stunning but when not lit correctly...not so much. We invite you to visit some of our friends to learn more about holography.

Lenticular is a printing process (See FAQ #1) and does not need special lighting in order to look its best and will never scratch. In fact, one of the most popular uses for lenticular imagery is as a direct mailer. The card can be dropped right in the mail and arrive to your prospect in perfect shape.